Strategy Summary
Kimberly-Clark’s 4th step of the Strategic Category Management process is to summarize the future strategic approach. The steps in this pillar are all important in forming the direction your category will take.
TOWS provides a strategy framework to think about available options, based on the SWOT analysis, combining internal strengths and weaknesses with external opportunities and threats to drive planning and implementation of the category strategy.
Category Options and Priorities helps define the goals that address business needs, establish strategic options to consider and make specific strategic choices to drive the approval of the strategy.
2
Category Options / Category Priorities
The overall strategic approach and implementation roadmap proposed for approval.
3
Category Strategy Summary
The approval process required for the category strategy.
Select the boxes to discover more about each step.
